For HOKA we circumnavigated the globe twice chasing sunrise and sunset with equal fervor. With only a small documentary crew in tow, we could be inserted anywhere in the world and be up and running immediately.
HOKA “Time to______” Campaign
Every three months we released a new anthem showcasing the newest stories, refreshing the campaign and inviting new fans to the brand.
Our mission was to capture and hire a diverse group of humans for both in front and behind the camera. Here are some of their stories.
Meet Samantha in “Time to Break Free”
Meet Brandon in “Time To Hózhó”
Meet Sam in “Time To Amazing”
Sometimes we landed at SFO with 3 stories in the can with an army of editor waiting to get their hands on the footage.
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Shirin Germani
Iran’s first female triathlete to compete in a world championship while covered in full islamic dress.
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Black Girls Trekk'n
DESIGN DIRECTOR
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Sophie Powers
Reimagining motherhood during training and competition.
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Joe Gray
As the lone black mountain runner at the top, he wants to help diversify youth participation in the sport.
By amplifying advocacy, and the human emotion of the brand, we shared real stories of diversity and representation.
The brand grew from $550mm to $1B.
A celebration of all the good people in the campaign.
Credits
Joe Kayser / Director
Daniel Tuggle / Producer
Production Company / Blue Raven Films
Editorial / Nathan Petty / Caleb Stumpfl / Little Moving Pictures
Mix / Joaby Deal / One Union
Color / Ayumi Ashley / Ntropic